I remember back in the early 90s when I was about 7 watching the ARIA awards (Australia's equivalent to the Grammy's), and I watched the performances and the awards, and I thought... I want to do that! I want to sign a record deal.
Unfortunately, it would be many years until I got my shit together and started applying myself.
As I grew older, I set my sites on a record deal! I knew that I needed to get a record deal to feel fulfilled and like I was achieving my dreams. After many years of being an independent artist, in 2017, I finally signed a record deal. I was ecstatic, and rightfully so, because I had achieved one of my biggest dreams, I had fulfilled one of the biggest goals I had set for myself, AND the record label was amazing! They treated me so well!
My very first release with them saw a #2 ARIA country chart position and a #4 Australian ARIA chart position. This meant that I had the second highest-selling album in my country on the week of release. Now...
There is a bit of back and forth in the music industry around streaming and how much an artist actually gets from streaming platforms such as Spotify. Some say it's just not worth it and that we should stay away from streaming platforms and just sell our music at our shows.
While I definitely agree that it is frustrating to be paid peanuts for our music, I do not agree that we shouldn't put our music on the platforms. Unless you're Taylor freakin Swift, who doesn't need the extra pocket money and doesn't need the exposure, you should be on there! Streaming is here to stay, and if you want to be here to stay, you better jump on board the stream train ... choo choo!
Here are three compelling reasons why!
1. It's an inexpensive marketing tool: I think some of the people that tell you to stay off Spotify could be some of the same that are against music marketing and believe your "music should speak for itself". However, when you have music to sell, you have a...
Are you creating music and wondering how you're actually going to sell it? You're not alone! It's a question that I am asked regularly, so in this blog, I will talk about 3 ways of the most basic ways that you can sell your music!
I still use these 3 methods to sell my own music. Is it the only way I make my income? Absolutely not! I have multiple income streams, all within the music industry. But selling my music is one of them.
Before you sell your music, you should know that you have to take it seriously. People don't buy crap, these 3 ways to sell music are not magic potions, so if you're music sucks, they aren't gonna help you sell it. It's like going to the grocery store and seeing your favourite chocolates all lined up; one of them is squashed, the wrapping is all torn, and caramel is seeping out onto the other chocolates. You're not gonna buy that chocolate bar! So don't do that with your music. Instead, make sure you've got good quality recordings and...
Being self-employed can be incredibly rewarding, but it can also be challenging. Filled with the highest of highs and the lowest of lows, and if you happen to be an artist trying to make a living in the music industry, you know exactly what I'm talking about.
But then throw a global pandemic in the mix, and we are all in trouble! During the pandemic, the music industry was one of the hardest-hit industries, and many of my musician friends didn't make it through. They either found new jobs or began learning new skills, and I found that completely heartbreaking. But the truth is, it doesn't even take a global pandemic to see that happen; the pandemic just brought it to our attention. Unfortunately, this happens daily in the music industry. So many artists give up because it's just too difficult to make a living in the music industry.
The best way to make a living in the music industry, or anywhere for that matter, is to have multiple income streams. This means that you...
How do you start a music career with no money? There is truth in the saying "you gotta spend money to make money", but the important thing is to know when you have to spend that money, and thankfully it isn't at the beginning of your music career.
Before investing money, you can do many things to start and advance your music career. However, investing time and effort in the beginning stage of your career will see benefits money you can't buy.
In this blog, I will give you 3 things that you can do right now that won't cost you any money but will help you start to build a successful music career.
1. Get active on social media: Creating profiles on two or three different social media platforms will give you a chance to start building your audience. Social media is free, you don't have to pay for an account, so it's a very effective way to start reaching people. Even if you haven't recorded any music, there are still many ways to engage with...
How can I be a successful independent artist? This is a question I am getting a lot lately. To answer the question, I think you first have to know what an independent artist is.
An independent artist is an artist that is not under a contract with a record label. An independent artist is also known as an "indie artist". Independent artists produce their own music and these days look after most aspects of their music career. But fundamentally, an independent artist is not signed with a record label.
Now, how can you be an independent artist?
It starts with a decision. Do you want to be an independent artist? Many artists will jump at the opportunity of being signed by a label; however, they don't take the time to consider the pros and cons of being signed to a label. Now, while I'm not breaking down the pros and cons in this blog, it is a decision that you need to make when you decide you want a career in the music industry.
There are many hats that an...
If you're releasing music, most would assume you have an audience to release to, right? But what if you don't? Should you still be releasing music? Well, I think you have 2 options.
Option 1: Don't release your music until you have built up a fan base of people that will be ready to listen to your music, share it and support it. That used to be my only answer, but there is another option.
Option 2: Change your mindset around the goal of your release. Most of us release music because we want lots of people to hear it, share it, buy it, but what happens when we don't know lots of people, or we don't have the support of lots of people when we release it? I'll tell ya... nothing .. nothing happens! I know because I've done it! But it's what I did after the release that mattered!
Instead of releasing my music and hoping and praying people would hear it, the radio would play it, and it would go viral, I used it as a marketing tool to build my fan base. Instead of doing...
A study performed by MusicTank and the University of Westminister found that 68.5% of respondents stated they experienced depression. They found that musicians are three times more likely to experience depression or anxiety. The main reasons found were:
Poor working conditions
A lack of recognition
Physical impacts of a musical career
Being a woman in the industry
Mental health is something that many of us don't like to talk about. But the impact of poor mental health is so devastating that I often talk about it within my family and circle of friends and in these blogs. The more we talk about it, the more we know that we aren't alone.
During covid especially, our mental health took a real knock. So many of us in so many different industries were impacted. But as musicians, we were not only faced with having no money, not being able to afford to live, and the pressure of finding alternative work, but our creative brains weren't being nourished, which in turn...
Goddamn, this one annoys me so much! The number of people who say to me, "well, you couldn't be going too good, I haven't heard of you" like the definition of success in their minds is when they have heard of you. It's completely ridiculous and frankly drives me nuts!
I put out these videos for you, and they include a ton of tips and advice, just stuff that I have learned during my career that spans over 25 years. Am I famous? No, I might be known in some circles, but I'm not famous. So should you discredit what I have to say based on that? If you did, you should probably stop watching most YouTube channels because the people who often want to help and give you advice or tips know what they are talking about, but they aren't famous.
I don't want you to get caught up in believing that you are only successful once you're famous. The truth is, most of us will never achieve that level in our lifetime. That's not to say you won't. But, if you define your success as being famous, you...
Have you got good songs, but the radio stations just aren't playing them? There could be many reasons for this, and over my career, I have seen many different reasons for radio stations not playing songs, even though they are great! This used to drive me insane! I would hear the music on the station and think, my stuff sounds heaps better! So why the hell are they playing this, but they won't even give me 2 seconds to hear my stuff?
You have to remember that sometimes, it doesn't come down to how good your music is, which is an unfortunate truth about the music industry. Don't get me wrong, you still need to create great music, you still need to put out your best work, and it needs to be of high quality, but just know that sometimes, it won't be enough. You have to do the work.
The first step is to have good quality music and songs because if you don't, your chances of landing on a decent radio station diminish.
Let's look at three reasons radio stations aren't...