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No One Interested In You Or Your Music? This Is Why..

fans target market Dec 08, 2021

Are you targeting the right people? Not everyone is going to like your music. There will be a large number of people that won't like your music, not because it's not good, but because it's not their style, not something they gravitate towards. That's why firstly, identifying who you are as an artist and secondly knowing your target market Is so important. Your target market is the kinds of people that will be drawn to your music and your style.

When you start targeting potential fans who have a reasonable probability of liking your music, you save a lot of time and money, especially when it comes to marketing. On the other hand, your message will get lost if you're targeting anybody and everybody. It's essential to remember quality over quantity. Although we all want as many fans as absolutely possible, we can't afford to get buried in a sea of other artists because we are promoting in the wrong places to the wrong people.

So here are 3 ways to identify the people that will more than likely be interested in your music.

1. Who are you as an artist? That's the first and most important thing that you need to figure out. What genre/s do you sit well in? What is your overall belief system? What kind of image do you have? What messages do you convey through your music and brand? Knowing the answer to this question will help you discover the fans/listeners most likely to enjoy your music. In addition, knowing this information makes it far easier to target potential fans. 

2. Where do "your people" hang out? Another great way to identify your potential fans is to look for similar artists to you, check out their social media and look at the kinds of people who like their page. Then, perhaps start interacting and inviting some of those people over to your page.

If the artist is at a career level similar to you, collaborating is often a good idea. By collaborating, you are introducing yourself to a whole new audience. This audience is far more likely to be interested in you because a) you are being introduced by someone that they already like, or b) they are fans of similar music and style to you. 

3. Look at your current audience. Your music career is a business, and there are key elements that are vital to its success. So it serves us well to look at the data we have collected, analyse it, and from there, you should gain some clarity on the kinds of people that you should be targeting, for example, current fans are:
- Mostly male
- Mostly female
- Young, middle age, older
- Their interests are partying, drinking, kids, home life
- Other artists they enjoy include?

By doing some research into the kinds of fans that already like your music, you should be able to assess the types of fans that would enjoy your music. Once you identify these people, they become your target audience. When you have a target audience, you can use that information to be more specific when marketing your music. This can then save you a tonne of time and money. 

Many people will love what you do, but there will also be many that don't. There is no point wasting your time or money on the people who aren't interested in your music, not because it's bad but just because they aren't interested in your style of music. 

Knowing your target market is essential in every business, and it's no different for you and your music career.

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