I'm a pretty honest person. I am incredibly loyal and respectful, and I always make sure that I do the best I can for others. So if you piss me off, then you've probably done something pretty bad.
For some reason, I have seen a lot of crap being dished out by artists lately, and I wanted to do this video firstly so that if you are considering doing the wrong thing or mistreating someone, then you can stop and think about it and second, if you have done this, then STOP and think about these 3 things.
I've been saying this forever, the music industry is a very close-knit community, and everyone knows everyone, and people talk! This is a good thing, and it's a bad thing. It's a good thing if you're a good person, but it's a real bad thing if you're a shithead. Bad words spoken about you in the industry will cost you. It may seem like it's worth it at the time, but there will come a time where you will pay for the decisions you make, so I want you to think twice about the things you do and say in the industry.
Here are 3 things to think about before you make poor decisions, and if you already have, then I want you to think extra hard about these.
1. What's done is hard to undo:
We all make mistakes, that is true, but there is a difference between making a mistake and doing the wrong things. Generally, if you make a mistake and do the wrong thing by someone, you will have the opportunity to correct it; if you do, then you should take it. But, on the other hand, if you don't fix it, but you change your ways and are more careful in the future, then your good opinions throughout the industry will outweigh the bad.
But, if you continue with hurtful, spiteful, disrespectful or in any way unkind behaviour, then it will catch up with you. People remember, they talk, and they can be very unforgiving. This can and will happen because I've seen it lead to losing work and amazing opportunities because people won't work with you. They will start to blacklist you. So pay attention to how you act and how you treat people, remember, as an artist, you are a brand, and you're the face of that brand. If you behave inappropriately then this is seen as a direct reflection of your brand.
2. It might put you in front short term.. but you need to think long term:
This is where some artists struggle, they look for the short term payoff rather than the long term gain. Your music career will take time to grow. It will take to build and develop relationships. Over time you will build brand value, friendship, respect and business relationships that will help you grow your business. If you continuously do the wrong thing over that period of time, you will damage your brand, your friendships, business relationships, and the overall growth of your career.
3. The opportunities will eventually stop coming. I see this quite often in the industry. Sometimes it takes a really long time for it to happen, and if you're really unlucky, then it can happen pretty quickly. When an opportunity arises in the music industry, the majority of the time, the person offering the opportunity will do their homework. They will ask their friends and colleagues within the industry for advice on who might be a good candidate for the particular opportunity. This is where you have to potential for your name to come up. It's called "word of mouth", and it exists everywhere in the world, and there is no getting away from it.
If you want opportunities to come your way, then you need to do a few things consistently.
You need to be:
We need to focus on these qualities to help bring forth opportunities that will help grow and nurture a successful and profitable music career.
If you want to stand out, stand out for being a decent person; having talent is just the bonus.
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