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BRANDING! Actually.. What The Hell Is Branding?

Do you ever find yourself reading music career advice or listening to advice, and they talk about branding and how important it is to a hugely successful career? I sure did.. I'm like ... well I'm not a box of Coco Pops, and I'm not NIKE so why the hell do I need a brand.. and for that matter what is a brand?

Look, you will be told many things throughout your career by many people who might have some knowledge, but no experience, or maybe vice versa, but one thing they aren't wrong about is branding, and it's importance, so what is it?

Think of your music career as an entity like NIKE or McDonalds or Target, you sell music, so in essence, you have a business, so you must work like one. 

These days the world is one of consumerism. I wish I was listening to my year 12  business teacher more when he was delivering this information. What does that mean? Well, we, as a world like to acquire and consume things, and there are many, many, many things out in the world ready...

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