Can you start a music career when you are older? Sure you can, and so many are doing it too!
Firstly the most important thing is to define your goals... ask yourself the question... If I start my music career, what is it that I want to achieve from it? Knowing what you want from your music career will help steer you onto the right path. Having strong goals and ideas will help you grow your career faster.
I know many older people who have been in the same job for years, waking up doing the same thing day after day and one day, they realise that this probably isn't what they want to do for the rest of their life. That's when their dream kicks in, and they decide to go for it.
I honestly believe, and from everything I have learnt, I can see that it absolutely is possible to start a successful music career when you are older. Sure, it's nice to be young and ready to take on the world, but being older has many benefits, such as maturity, finance, better...
So we know that a brand is everything that you encompass as an artist, and I always babble on about how important it is to grow your brand. Well, there is a reason for that! Your brand is worth money! If you purchase a house, more often then not, you will build equity over the years that you own the property. Just like the equity in your home, you can build equity into your brand.
Yep, that's right! Your brand is an asset! Meaning, it works to bring you the dollars! Here is an example:
Artist A is an extremely talented artist who engages really well with a crowd, can sing like no one else on the planet and has a polished overall look, but, not many people know him as he doesn't market himself or concentrate on the growth of his business, he prefers to focus on his craft.
Artist B is a decent artist, who engages with the crowd, vocals are ok, but they are unique, and the overall look is pretty good. They aren't as talented as Artist A and haven't been playing...
If you're like most musicians, the one question we are asked .. like .. a lot.. is "So .. do you have a plan B?" I have worked very hard on the perfect response to this unbelievably annoying question. My answer is "I'm too busy working on my plan A to even consider a Plan B"
Now, I must admit, being a mum myself, every part of me hopes that if my children want to follow in my footsteps, that they would have a plan B. It also takes every part of me to remember that I want what is best for them, not what society has taught us to think is best for them.
I believe that you don't need a plan B but only if you understand the following things:
You need a strong plan A. I don't like to waste my time planning a backup plan, I want to spend all of my creative energy planning my future, doing what I love. My favourite saying is "Failing to plan, is planning to fail". This is so true. When I talk about having a plan (and I talk about it a lot), it's so you have a strategy to follow,...
To be successful in business, you need an audience to sell to; every business needs clientele. Who is a musician's clientele? It's our fans. Without fans, we wouldn't be able to have a profitable career. Your Music is a business, and we need to treat it as one. Aside from always creating, we also need to be always promoting, building your brand and growing your fan base.
Certain things need to be put into place to guarantee the growth of your fanbase, and beyond implementing these, you also need to be consistent. Without consistency, there is little to no hope of growing your fan base.
1. Know who you are and who your target audience is. Knowing who I was and who my target audience is, took me a very long time to learn but knowing who you are as an artist will then allow you to focus on who your target audience is. Why is your target audience so important? Remember, you are looking for potential fans that will be interested in your style of music,...
I've tried to be just about everyone else other than myself, and it wasn't until I decided just to be me did things start to happen for me. It took most of my life to be ok with being myself, but when I kept failing at trying to be someone else I realised, maybe I'm doing something wrong. It turns out that being yourself is actually the easiest one to choose. In fact, it's the only one you're qualified to be!.
When you live your life trying to be anyone but yourself you run the risk of creating a version of you that no one, including yourself, will like, and that can have a negative impact on your overall health.
Here is what you might feel if you're trying to be someone else:
1. You might feel like a fraud. I thought if I just copied their music style, or her look, her sound, their Instagram page or their personality then maybe people will like me, it's working for them right? Yes, it was working for them, but when I tried to do it, it felt weird, it...
Do you want to be an independent recording artist? Gig, tour, write or record? It can be really overwhelming and hard to know exactly where to start. Here are the first 3 things that you need to do to kickstart your career.
1. START. Starting can be the hardest thing to do but if you don't take the plunge and start, you will wait until you think you're ready or good enough and that will probably be never! So start! Start with the easiest thing that doesn't cost any money! Start building your profile. This means getting out there in front of anybody and everybody. Create social media accounts and start uploading pictures and videos, start live streaming. People need to know who you are!
2. PLAN. Create a plan. Think about what it is that you want to achieve as an artist. Do you want to gig or perhaps tour? or are you wanting to release music? Or perhaps you want to do all of the above. Spend an hour creating a plan that sets out what you want to achieve and stick to it.
After many years, mistakes, and a tonne of money wasted, the most important thing I have learnt is that there is a process and you need a plan! That is why I have developed the 5 Step Plan To Independent Recording Artist Success.
The 5 Step Plan is a 12 page PDF download that moves through the 5 important steps that an independent artist must follow to successfully build a career in the music industry. In this video blog, I discuss the following 5 steps.
Download the FREE PDF below to learn about them in more detail.
You can choose to be impacted or impactful, but just remember, every choice we make has consequences, good or bad.
We all know that it is a difficult time in life at the moment, for the entire world, but if you choose to stop, give up, not move forward and choose the negative path or mindset, then this will have an impact on your brand.
People are looking for positives, people want to laugh, they want to have fun, be entertained, that's why we use social media. You have a unique position to be able to share any message you have to an audience through your social media platforms. Choose wisely! You will be remembered for what you share, remembered for your attitude and remembered for your actions during the COVID-19. You will be remembered by your supporters/fans, friends, family and your industry!. I cannot stress enough that you are being watched! Social media can be very dangerous if you don't use it well, it can have severe...
This is no doubt the toughest time ANYONE has faced in their lives no matter what industry I think, but now is not a time for negativity, or to be reflecting on and wishing things were different.
Now is a time for working as hard as you can to make sure you come out of this with the best possible result. I am not saying we shouldn't be harbouring these feelings or downplaying how serious COVID-19 is, we just need to continue to move forward, it's the only way!
You can't change what is happening but you can change your reaction to it. Let's discuss some tips on how to get through this ridiculously tough time and make sure we are shining when we come out the other end!.
Consistency really is key! Key to what? I guess if you think about it, consistency is key to success in everything and maybe that is why it is so hard to stay consistent, no matter what your goals are.
We often wait until motivation strikes to work on our goals, then once motivation is done, we take a long break, and it's this lack of consistency that interrupts our workflow and in the long run, leads to unfulfillment in goals and our lives.
BUT! Did you know that if you practice being consistent, then it eventually becomes a habit, once something is a habit, it becomes easy!.
One of my favourite books is called "The Power Of Habit" it changed my perspective on consistency, motivation and procrastination.
There are a few ways to ensure that you are successful in creating consistency within your music business.
Let's talk about them!