Are you targeting the right people? Not everyone is going to like your music. There will be a large number of people that won't like your music, not because it's not good, but because it's not their style, not something they gravitate towards. That's why firstly, identifying who you are as an artist and secondly knowing your target market Is so important. Your target market is the kinds of people that will be drawn to your music and your style.
When you start targeting potential fans who have a reasonable probability of liking your music, you save a lot of time and money, especially when it comes to marketing. On the other hand, your message will get lost if you're targeting anybody and everybody. It's essential to remember quality over quantity. Although we all want as many fans as absolutely possible, we can't afford to get buried in a sea of other artists because we are promoting in the wrong places to the wrong people.
So here are 3 ways to identify the people that will more...
I like to look at all of my goals mathematically... even though I have always despised maths, I do take comfort in the numbers when I feel like my goal might be a little unrealistic. So I want to show what I mean by breaking down the math!
So you want to make money in the music industry? How much do you need to make? Well, for me, I know that I need to make a six-figure income to be able to do music full time. Now that sounds like a lot. But, broken down, it's really not.
There is a concept that was created over a decade ago by Kevin Kelly, who has since revised his concept and is proven to be still relevant today, and I love it! It's called "1000 True Fans" I like to refer to them as your super fans! All you need to do is gather 1000 true fans throughout your career, and you can earn a comfortable six-figure income.
What is a true fan? A true fan is a fan that buys everything you have. They go to every single show, and they pre-order everything you have! With...
When you enter the music biz you to sell your music, there is one thing that you need ... fans! Just like with any company, they need clients or customers, and you need fans.
But how do you find them?
Finding your fans takes a little bit of research coupled with some trial and error.. for me, it was very little research and a lot of trial and error.
You have to market your music to people that like what you do. It's much easier to win a fan over if they already like the kind of thing you do instead of creating a fan out of someone that just doesn't align with your music or style.
First things first.. research! If you know who you are as an artist, which I talk about a lot because it's super important, you can search for similar artists. By searching artists that are similar to you, you will be able to sneak a peek at their fan base on their social media, and this is always a great way to get an idea of the kind of people who will be fans of your...
To be successful in business, you need an audience to sell to; every business needs clientele. Who is a musician's clientele? It's our fans. Without fans, we wouldn't be able to have a profitable career. Your Music is a business, and we need to treat it as one. Aside from always creating, we also need to be always promoting, building your brand and growing your fan base.
Certain things need to be put into place to guarantee the growth of your fanbase, and beyond implementing these, you also need to be consistent. Without consistency, there is little to no hope of growing your fan base.
1. Know who you are and who your target audience is. Knowing who I was and who my target audience is, took me a very long time to learn but knowing who you are as an artist will then allow you to focus on who your target audience is. Why is your target audience so important? Remember, you are looking for potential fans that will be interested in your style of music,...